Tuesday, August 5, 2008
Honestly. I cannot believe this. After almost 30 years in national politics, is this the way he thinks a campaign is won? If you have seen McCain's recent campaign ads, you know what I am talking about. I used to tell people that beating Obama would be easy for McCain. All he had to do was point to his own towering record and indicate Obama's skimpy one. Obama is talk because that is most of what he has done. McCain has walked politics since 1982.
McCain should have known better. What is the one thing that Americans hate most about politics? Mudslinging. What has been the style of the latest McCain ads? Mudslinging--with very pathetic aim. The ads have backfired and now he is the only one looking dirty.
Take the "Celebrity" ad:
First off, does this ad leave you thinking Obama = higher taxes and more foreign oil? No. The exaggeration left in your mind is: Obama = Celebrity = Britney Spears and Paris Hilton. Is Obama akin to Britney or Paris? No, no sensible person would argue that. Is Obama a celebrity? Yes, no sensible person should argue that. But, is that all that all that Obama is? No, no sensible person could argue that. My question for McCain is: Why pay for an ad that overstates the obvious? Of course, Obama is a celebrity, and, of course, he is not a Paris or Britney. My second question for McCain is: Do you honestly think that you can defeat a popular opponent by telling everyone that he is popular? McCain shot himself in the foot. And the really embarassing part? Mother Hilton had donated to the McCain campaign, and she is not amused.
Now for the other ad: "The One"
Evidently, this ad was an effort to reach out to the young generation. According to McCain's spokesperson, "campaigns can be mind-numbingly boring and brutal without a little bit of humor." In other words, the McCain campaign paid for television time so they could tell a joke. There is a fine line between being funny and poking fun. Americans know that this was poking fun, and "we are not amused."
Here's my two cents:
An ad is a costly opportunity for a candidate to get his word out. The last thing he should do is use it to talk about the other guy. McCain needs to get back to promoting McCain, McCain's plans, and McCain's accomplishments. I want to see the real McCain, honestly.
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